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In modern realities, it is difficult to overestimate the importance of the constant interaction of companies with customers. Today we will talk about the importance of feedback for business, discuss effective ways to motivate employees to collect feedback and methods of obtaining feedback applicable to the local business.
But, before we start, we recall that the material is prepared by the service to promote the local business - Revvy, Revvywith which you can make marketing mailings in WhatsApp, send automatic notifications, make before-sales and promote business on maps and sites with reviews.
Why do you need feedback from customers?
Collection of reviews helps companies not only improve the quality of their products and services, but also better understand the desires of their customers. And, as a result, faster adapt to the preferences of your target audience, make more sales and ahead of competitors.
After all, feedback from buyers shopify website design gives the company information about the advantages, weaknesses and strengths of the company and real problems in the client service. And their analytics can give you inspiration for new non-obvious solutions, innovation and solve the following business challenges:
Increased customer satisfaction
Feedback and solving customer problems makes it clear to them that they are important for business, and their opinion is taken into account by companies. People feel cared for, they understand that they are being listened to, and their experience of interacting with a business is improving. Trust in the product and the company is growing. Therefore, the likelihood of re-treatment increases. And the chances of recommending your product to your friends are also growing. So the effect of “word of mouth” is launched.
Creating relationships with customers in a long time
When customer reviews are collected and taken into account by business, it is easier for him not only to solve the current customer requests, but also to anticipated the requests of your audience in the future. And close objections before they appear in the minds of buyers. This helps companies build long-term strategies for promoting and interacting with customers. And they, in turn, form a stable customer base, with which it is easier for the business to make repeated sales.
How to collect feedback from customers
Customer reviews can be collected in a variety of ways. Let’s look at the most effective of them:
1. Surveys in Apps, Messengers and Social Media
These are simple methods that allow businesses to get direct feedback from customers with a minimum of effort. Creating a survey in VKontakte or Telegram is a matter of 5 minutes. For the answers to be more honest, we recommend that anonymous interviews be conducted.
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