It is necessary to focus on low- and mid-frequency queries. then you can count on an increase in ranking for high-frequency indicators. Also, key phrases can be divided according to user needs: Information requests are asked by users in order to find an answer to a specific question. For example, “what is electrolysis”, “why there are rainbows”, “how to quickly learn the multiplication table” and so on. Transactional queries are entered into the search bar when seeking action.
For example, to congratulate a child on his birthday, they ask “buy a doll”, “order an animator”, “book a cafe” and more. Navigation queries help the user find a domain, site, brand, or other resource. For example, “State Services Australia Phone Number Data website”. Other queries do not always provide accurate data about the meaning of the user's search. For example, the word “dress” can also mean a desire to buy clothes, sew them, find out the history of their appearance and look at models. It is advisable not to use keywords with vague meaning when selecting a semantic core for a site.

You need to choose more specific phrases. The request “dress” cannot tell a specialist what the user wants to find and what is worth writing about on the website pages. The next step will be assembling the semantic core for the site. ways to collect the semantic core How to choose the semantic core of a site? First you need to decide on the goals of creating the site and the needs of the audience. Select keywords and expressions that can lead people to the site.
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