KEYWORD ANALYSIS AT A LOCAL LEVEL

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To do this, it is highly recommended to follow the calendar and that all affected departments work in the same direction. Digital Marketing Plan for a company To focus these actions with a limited budget on a local audience, both in web positioning, social media and content marketing. Together they enhance each other, greatly improving the reach of a web page. The first thing we will do in our web positioning campaign is select local keywords . Based on these keywords we will optimize our website. For the analysis we are going to use the new Keyword Planner offered by Google Adwords, which provides us with an estimate of the level of monthly searches for each keyword. It is useful to define a list of suggested keyword combinations to focus on to reach the potential client searching on Google.


OPTIMIZING THE ON PAGE SEO OF OUR PAGE. The main factors Belarus WhatsApp Number for correct Onpage SEO optimization are: Titles : with the most generic keywords but in a logical and natural way. META Description : It is generally displayed in the SERPs search results so a correct independent description for each page improves the CTR clickthrough rate. Broad, quality text content : with at least – words for each page and section, always natural and focused on the user. Intuitive and simple navigation : so that a user and a search engine  can get from one point on the web to another with the minimum number of clicks possible.





SMO  Social Media Optimization : to make our content and our brand viral on social networks, something essential today for natural and effective SEO. The ideal is to visibly place the share buttons on the main social networks and networks segmented according to our sector. Indexability : although the intuitive navigation mentioned in the previous point improves global indexability, it is always possible and advisable to give the search engine a hand to crawl our site more easily. To do this we only have to create a sitemap in XML format and link it from a Google Webmaster Tools account.