Standard advertising tools but above

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Most importantly, convince potential buyers to buy. Personal selling is largely based on the sale of products or services outside the company's headquarters, e.g. through sales representatives. This promotion tool is most often used for the sale of vacuum cleaners, telephones, cosmetics and other so-called highly processed consumer goods. 2. Direct marketing Direct marketing uses a variety of communication channels to advertise products , including telephone, internet and television. The goal is to establish contact/dialogue with the recipients, evoke a specific reaction.

Currently, online forms of direct marketing are most often used. Among the most popular promotion tools we can mention: word-of-mouth marketing, social media marketing, and viral advertising. The selection of appropriate tools depends on the characteristics photo editor of the target market, target preferences, product features, etc. 3. Sales promotion The concept of sales promotion is a set of various economic incentives that are intended to encourage consumers to try and ultimately buy specific goods or services. These activities are of a short-term nature.



Christmas promotions. These include: tastings, discount coupons, competitions, gifts, prizes, limited editions of products, quantity promotions,  for the price of. The purpose of sales promotion is to evoke a sense of uniqueness of the occasion, which is supposed to speed up the sales process. 4. Public Relations and Publicity Public relations is an important element of the functioning of any company. The aim of PR activities is efficient communication with the environment and creating a positive image of the brand. Public relations often uses press releases, speeches, charity events and a PR event .