Programmatic advertising

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Privacy practices and commitment to protecting it, please review our Privacy Policy .  What is programmatic advertising and how does it help businesses? Programmatic advertising is a set of promotional actions that use data and programming resources to analyze user behavior and disseminate a product or service that meets their needs. Redator Rock Content Ago 3, 19 | 5 min read programmatic advertising Have you come across an advertisement for something you were researching just seconds or minutes before? This technique is known as programmatic advertising and is based on the premise of offering consumers advertisements related


to their tastes and interests. This resource has allowed almost all Bolivia Mobile Number List industries to offer their products and services directly to the target audience and get the most out of their investments in the area of ​​advertising and marketing. If this introduction managed to catch your attention and you want to know more about programmatic advertising, why it is a trend, its elements and how to implement it in your marketing campaigns , you can't miss the rest of this article! What is programmatic advertising? From a simple perspective, programmatic advertising is an automated marketing tool that uses algorithms and programming codes to direct advertising offers





in real time to a target audience. It can also be defined as the execution of bids for advertising in online media through algorithms, which take supply and demand as a reference to determine the advertising spaces that adapt to the objectives of a campaign. Why is programmatic advertising a trend?, unlike traditional advertising, does not attempt to expose a product or service to as many people as it can. Instead, it is focused on finding potential customers and the ideal time to offer them the product and increase the conversion rate. With the influence of Big Data , this tool is capable of creating advertising campaigns that are flexible to change according