But I do think it’s interesting that you can literally have AI do it over and over and over again. [00:28:45] Andrew Lionis: That is a great example of variety and volume, right? So again, your resources with your creative team, they’re limited to the variety in which they could produce or the volume in which they could produce it. And you’re absolutely right. The AI tools do not take things personal. In fact, you can send it back for unlimited revisions.
It comes back really quick. You get a variety Denmark WhatsApp Number Data of. And I think that’s really important so that you remove emotion and you give everybody an opportunity to really be the driver behind the result. And we talked about bad data and bad data out, or good data and good data out, or the prompter. It actually is empowering to the individual to build it into the process so that they are the ones that are driving the vehicle, whether it’s Chat GPT, Canva, or Adobe Firefly.

[00:29:39] James Thomson: It’s funny, we talk about the emotion and removing some of the emotion from that process. Speaking on behalf of the creative process, I think emotion still has belonging, but it’s just that it lives in a different place. As you talked about earlier, Andrew, I think having the right inputs to put in there that it’s working with and then I think also in terms of the outputs as well as when we’re getting some of those results back from our AI tools.
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