There are several methods available to you for this

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Collect information on your marketing personas You have listed your questions in order to know your buyer personas perfectly. Alright ! You now need to collect the information that will allow you to answer it. You can conduct interviews with your customers, use social networks to ask them questions or even send questionnaires to your customers. But above all, who, apart from your salespeople, knows the precise profile of your customers? Your salespeople are in direct contact with your prospects and customers, so they know their behavior perfectly and are able to help you draw up these typical buyer profiles.


So don’t hesitate to conduct interviews with your salespeople in order to Phone Number Data gather information about your buyer personas. Analyze the data collected In order to define your buyer personas, you will need to analyze all the data collected during the previous step. You will therefore need to pool information and highlight major trends. This will allow you to establish your company's typical buyer profile in order to address them in an appropriate manner but above all to understand exactly what they are looking for and respond to their problems.




Your future customers must feel the interest you have in them, but you must also show them that you understand and perfectly master their problems . Defining your buyer personas will therefore allow, among other things, your salespeople to address each of your prospects in a personalized way. Use a marketing persona template for your marketing strategy The list of questions to ask is long, as are the stakeholders in the process of defining the buyer persona.