If the product is available in different versions

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An example: The product page of the Sweep floor lamp on Made.com: Product page with large images of a floor lamp and little text Screenshot from made.com This product page relies on the power of images. Text is only used to a limited extent, but it sits there and provides succinct, valuable information about possible uses (“next to the dining table, sofa or a reading chair”), material (“The lampshade is made of cotton”) and much more. 2. SEO, SEO, SEO! (but not SEO about everything) Of course, your product description should be SEO optimized.


The relevant keywords should not be missing in your product text, but also Special Data in headings. But don’t overdo it – keyword stuffing is out! What is more important is to offer the user understandable, easy-to-read text. 3. Good content: What should a product description contain? A good product description should contain all important, sales-relevant information: Provide basic information about the product (ingredients, color, dimensions, material…). What sets the product apart? For which user “problem” does it represent the solution? Explain, for example, what the product's purpose is, what it can be used for, what its special features are, what advantages it offers for the user.




Provide answers to typical questions from users (How big is the item? Is there a guarantee? How long does the return policy last?…).  you should also make this clear. Are there accessories that could be useful for the user or that they need to use the product (e.g. batteries)? Product description Bircher muesli In this product description, Mymuesli.com states what the Bircher muesli is made of (finely ground oat flakes, date cubes, almonds...), gives tips on which “accessories” go with it (namely freshly grated apple), and how to use it correctly (Link for preparation tips) and what USPs it has (rich in fiber and nutrients, can be prepared the evening before).