To produce content adapted to these different

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Everything you need to know about the buyer journey of your buyer personas Precisely define your personas Your buyer persona corresponds to your ideal customer, and therefore to the buyer profile to target in your positioning and your marketing actions. A company can have several personas as it can interest different buyer profiles.  profiles, it is essential to define between 4 and 6 “priority” buyer personas. In order to understand who they are and how to address them through your content, you will need to assign them a function, a sector, consumption habits, interests, etc.

Once you have content adapted to each buyer persona Chinese Malaysia Phone Number List profile, you can refine your strategy by targeting personas based on their progress in the buyer journey. Template buyer personas download What are the different stages of the buyer journey? The buyer journey is made up of 3 stages: the discovery, evaluation and decision phases. In English we will speak of “Awareness, Consideration and Decision”. The discovery phase corresponds to the moment when your persona realizes that they are facing a problem, but have not yet clearly formulated it.




The evaluation stage represents the moment when your persona knows that he has a problem, has formulated it, and is therefore looking for concrete ways to solve it. Finally, the decision phase is where he is ready to take action, and will therefore compare the different alternatives and solutions available to him to best meet his needs. Your persona is not in the same state of mind in each of these phases of the buyer journey, it is therefore not relevant to address them in the same way in the discovery phase and in the decision phase.