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Google Analytics 4: What it is and why you need to set it up now July 1, 2023 is fast approaching, so we do not recommend that you leave the settings related to Google Analytics 4 on the last hundred meters. If you are wondering what happens in the middle of next year and what it has to do with your online business, read on ! by Ioana November 11, 20225 minutes GA4 July 1, 2023 is fast approaching, so we do not recommend that you leave the settings related to Google Analytics 4 on the last hundred meters. If you are wondering what happens in the middle of next year and


what it has to do with your online business, read on ! Use Google Analytics to  Italy WhatsApp Number Data grow your business Analytics is a free tool provided by Google that helps you measure important data related to the users of your website. For example, you can see how many people have accessed the site, which pages are the most read, who your audience is made up of, how visitors got to the site. If you have an ecommerce site using analytics you can easily  and how many people abandoned the shopping cart and so on. It is clear that all this data can help you make



important business decisions. For some time now, Google has introduced Analytics 4 (GA4) as an improved version of the current tool (Universal Analytics – UA). GA4 is the option recommended by Google because Universal Analytics (UA) will stop collecting data starting July 1, 2023. If you have Universal Analytics 360 (the paid version) it's good to know that it will be available until 2024. GA4 has been developed to accurately respect sensitive customer privacy matters in accordance with the General Data Protection Regulation (GDPR). GA4 is an advanced tool that relies heavily on artificial