It is around the missions that the two platforms develop

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What if it's the underrated David facing Goliath? Furthermore: when "no one" still goes to a place, perhaps it is time to look inside to see what the mood is. Facebook and LinkedIn: the differences start from the missions Before talking about advertising, a fundamental premise: Facebook and LinkedIn have two very different underlying philosophies, expressed by their respective missions.  the tools they make available to us.

Let's think about these, first of all, to understand which tools work best and where. Facebook's mission: from “An open and connected world” to “Creating communities and opening the world” Facebook changes its mission in : first it talked about "conne Bosnia and Herzegovina WhatsApp Number cting people to each other", then it becomes "helping people create a community". It is also - or perhaps above all - for this reason that the organic visibility of pages has collapsed: what Facebook wants from pages is that they create a community of interests, therefore a group .

In the group, organic visibility is decidedly high. Facebook's focus is on groups, i.e. the interests that connect people. LinkedIn's mission: “Connecting professionals around the world to make them more productive and successful” LinkedIn's mission is very clear, there is no possibility of misunderstanding. It talks about professionals, productivity, success, also through the connections it offers us. The focus is on work . It seems, among other things, that Facebook will soon remove work references from profiles.