10 things you need to stop doing in your marketing emails

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What happened was we were not able to rank well for a considerable amount of time because the search results were serving category and product pages instead of content-heavy pages. If we had just understood the right intent to serve, we wouldn’t have had to rewrite and repeat efforts which took more time and energy. Republishing Republishing (and updating) sounds simple but is still an underrated tactic for updating old blog posts. Blog writing doesn’t always have to be about completely new topics, it can be about republishing articles. There are some blog posts that are so outdated that their contents are not even applicable to today’s day and age.

Republishing and updating the information contained in that blog post does not only improve its freshness signals but it’s also an opportunity for you to gain more valuable traffic by having otherwise useless blog posts turn into a traffic-attracting one. For CY Lists example, here’s a blog post I updated a while back:  This was published in 2015 and I noticed that some of the things I wrote about were already outdated. So I added two more factors and updated the content to be more relevant and accurate. Technical factors This is the easiest and most used tactic for updating old, underperforming blog posts.





If you believe that the information of your old blog post is still sufficiently applicable to today’s time, then maybe it just needs a refresher. Maybe your title tag isn’t attracting clicks? Or your meta description doesn’t necessarily imply what the page is about which is why users don’t click on your search results. Changing them to become more appealing and adding timely and informative content will sometimes do the trick. Through tactics like the ones I’ve mentioned and the ones I’ve written about before, we’ve achieved more traffic count.