They could also produce videos showing how

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For instance, if a brand sells skis, they mightwant to write blog posts about how to teach kids to ski or reviews on popularski resorts.  to do tricks or how tomake the best apres-ski hot chocolate. While that type of content won’tdirectly sell skis immediately, it will help them show up in relevant searches,get their site shared on social media, and help cement their brand in the mindsof people who're interested in skiing.

Take, for example, Glossier and Bark. Themakeup and pet product St. Pierre and Miquelon Email List D2C brands teamed up to create dog toys that look likeGlossier’s makeup and promote them to their shared target audiences. Barkstarted partnership talks when they noticed that a lot of Glossier’s customerswould bring pets into stores with them.

   

Now, we're not saying that you have to jump inand create co-branded products. But that being said, there are otheropportunities to work with brands, from creating co-branded content tosplitting the cost of direct mail pieces to simply sharing each others’content. Referral Programs Let us go ahead and state the obvious: the peoplemost qualified to tell people about a brand are the ones using their products.